(left) photoshop and illustrator
Alice Hwang is a multidisciplinary creative working at the intersection of fashion, art, and visual storytelling. Her practice is guided by a sensitivity to atmosphere, memory, and identity, where aesthetics are not simply constructed but felt. Moving fluidly between creative direction and fine art, she approaches image making as both a language and a form of translation.
Raised in South Korea and later shaped by her experience in the United States, Alice’s work is rooted in the tension and harmony between cultures. What began as a period of disorientation evolved into a sharpened awareness of how identity shifts across environments, how perception is constructed, and how belonging can be both fragmented and expansive. This duality informs her visual world, where softness and structure, nostalgia and immediacy, and control and release exist in quiet dialogue.
She is currently studying Studio Art at Boston College, where her practice continues to expand across disciplines. Within both academic and creative spaces, she explores fashion as more than surface. It becomes a framework through which identity is performed, negotiated, and reimagined. For Alice, fashion is not defined by trend but by narrative, a visual language shaped by culture, emotion, and time.
Her experience spans both large scale creative production and direct consumer interaction. At Kakao Entertainment, she worked on album cover design within South Korea’s music industry, developing an understanding of how visual identity shapes audience perception. In parallel, her role at Converse within a customization focused retail environment offered a contrasting yet equally formative perspective. Working at the intersection of product, personalization, and real time engagement, she observed how individuals use fashion to articulate identity. The immediacy of customization, where design decisions unfold in conversation with the wearer, deepened her understanding of fashion as something lived and experienced rather than simply consumed.
Yet her personal work exists in a more instinctive space. For Alice, art is not a means of explanation but of evocation. It is where memory surfaces without structure and where emotion precedes language. Through mixed media, sculpture, and immersive forms, she creates environments that feel lived rather than observed, inviting viewers to linger, to project, and to recognize something just beyond articulation.
Her visual language resists fixed interpretation. Instead it shifts with light, material, and perception. Fragmented forms, layered textures, and abstract gestures become tools for holding what is otherwise intangible, the quiet weight of memory, the softness of longing, and the persistence of feeling over time.
Alice Hwang’s work exists in an in between space where art and fashion dissolve into one another, and identity is not defined but continuously unfolding.